Digital marketer & content creator based in Peshawar. I plan, create and review content across social media, video and the web.
Focused on small businesses, local brands and creators who want a stronger online presence.
Open to freelance work
Digital Marketing & AI Content
I turn ideas into
digital growth.
I'm Basit Anwar — a digital marketer, content creator, video editor and social media manager based in Peshawar, helping small brands and creators build a stronger presence online.
About me
Skills
Grouped by category — practiced hands-on at a developing, practical level.
Digital Marketing
Digital marketing fundamentalsSocial media marketingSocial media managementContent strategyAudience researchBasic SEOCopywritingMeta Ads fundamentalsFacebook Business ManagerLinkedIn personal brandingAnalytics & reporting
Developing · PracticalContent Creation
Social media contentAI-assisted content creationPromotional contentShort-form video conceptsReels & TikTok planningStorytelling & script writingHooks & calls to actionAI image & video prompting
Developing · PracticalGraphic Design
Social media post designPromotional graphicsCanva-based designBrand visual consistencyCampaign creatives
Developing · PracticalVideo Editing
Basic video editingShort-form editingPromotional videosReels & social videosAI video workflowsCaptions & voiceover integration
Developing · PracticalWebsite Design
Personal portfolio websitesSmall-business websitesLanding pagesAI-assisted website creation
Developing · PracticalAI & Productivity
Prompt engineeringChatGPTGoogle GeminiPerplexityAI image-generation toolsAI video-generation toolsAI voice-generation tools
Developing · PracticalServices
Ten services for brands, creators and small businesses — tap any card to discuss your project on WhatsApp.
Social Media Management
Consistent posting, page upkeep, and audience engagement to keep your brand active online.
Discuss Your Project →Social Media Marketing
Practical campaigns and content strategies designed to grow your reach and engagement.
Discuss Your Project →Content Creation
Scroll-stopping posts, reels concepts, and captions tailored to your brand voice.
Discuss Your Project →Graphic and Social Media Post Designing
Clean, on-brand visuals for posts, stories, and promotions, designed in Canva.
Discuss Your Project →Short-Form Video Editing
Engaging short videos and reels edited for TikTok, Instagram, and YouTube Shorts.
Discuss Your Project →AI Content Creation
AI-assisted images, videos, and voiceovers to produce creative content faster.
Discuss Your Project →Meta Ads Support
Fundamentals-level support with ad setup, targeting basics, and campaign structure.
Discuss Your Project →Website Design
Modern portfolio sites, landing pages, and small-business websites.
Discuss Your Project →Personal Branding Support
Profile optimization and content planning to build your personal brand on LinkedIn and beyond.
Discuss Your Project →Content Planning and Strategy
Content calendars and posting strategies aligned with your goals.
Discuss Your Project →Selected work
Client projects and practice work — open any card for the case study.
Practice project · Content
AI Content Creation Workflow
AI-assisted concepts, scripts and short-form production — idea to publish-ready video.
Client Project
Saeed Anwar — Instagram Profile & Brand Design
Profile layout, bio copy and branded posts for the grafikcem designer brand.
CanvaInstagramBrand identityBio copywriting
Client record from Basit's own project files.
Client Project
Diltaj & Brothers — Logo & Brand Identity
Logo concepts for an installments business — mobiles, laptops, bikes & machines.
Logo designBrand identityCanvaAI design tools
Client record from Basit's own project files.
Personal brand practice
LinkedIn Branding & Growth
Profile positioning, content and networking — tracked over 7 days.
Profile strategyAnalytics+203% follower growth7-day period
Performance practice
Facebook Content & Engagement
Content, engagement and optimization practice — tracked over 7 days.
ContentEngagementTracking7-day period
Design practice
Social Media Post & Graphic Design
Visual hierarchy, typography and branding practice across social formats.
CanvaLayoutBrandingPromotional creative
HookScriptScenesEdit
Video practice
Promotional & Short-Form Video
Hooks, scripts and CapCut edits for short-form platforms.
CapCutScriptShort-form
Website practice
Website & Portfolio Design
A personal portfolio site — clean navigation, responsive layout.
View existing portfolio ↗30 posts6 skill tracksCaptionsHashtags
Practice project · Strategy
30-Day Content Calendar — Intermediate Level
30 fully planned posts across 6 skill tracks — formats, captions and hashtags included.
Content calendarCarouselsReelsSingle posts
14 posts3 platformsHooksCTAs
Practice project · Personal branding
14-Day Personal Branding Content Calendar
14 days of personal-brand posts for Instagram, Facebook and LinkedIn.
InstagramFacebookLinkedInPersonal branding
AudienceMessageChannelMeasure
Strategy practice
Social Media Marketing Strategy
Audience research and content planning practice for local businesses.
Audience researchContent planOptimization
Practice Projects
Learning-led work and personal brand experiments — not paid-client results.
Client Projects
Saeed Anwar (grafikcem) and Diltaj & Brothers — from Basit's own project records.
Social Media Growth
Current numbers from my own profiles — shown as they are.
Personal brand profile
950+Followers
12,300+Views / Impressions
183Profile views
Content & community profile
3.6M+Content views
8,060+Followers
35,131Visits
Online Courses
Recorded courses — HDS courses by Sir Ali Hassan (PKR 499 each) and my own video lessons (PKR 150 each).
Cryptocurrency Trading — Complete Course
Cryptocurrency Trading — Complete Course
Complete HDS Crypto Trading Batch #15 recordings — basics, market analysis, strategies and risk management.
Social Media Marketing — Complete Course
Social Media Marketing — Complete Course
HDS lecture recordings — content strategy, audience growth and platform tactics.
Artificial Intelligence — Complete Course
Artificial Intelligence — Complete Course
Complete HDS AI Batch #15 recordings — AI fundamentals to practical tools for marketing and productivity.
AI Video Creation — 3 Video Courses
My own video lessons: Video Creation (Urdu), Video Creation (Pashto) & Post Designing (Pashto). Buy any one for PKR 150 — all three for PKR 450.
⏳ Please Note: After you place your order, your payment will be verified by our team. Once your payment is approved, your course access will be activated within 10 to 30 minutes, and your course link will be sent to you by email.
Education & training
Education, training and events — labeled separately, nothing overstated.
FSc — Intermediate
Intermediate-level education (FSc).
The Creative Institute / Apna Kamao
AI and Digital Marketing training.
Hassan Digital Skills (HDS)
Social Media Marketing and AI training.
Mentor-Guided Learning
Sir Umair Saqfi — Content Creation · Sir Ali Hassan — Social Media Marketing · Sir Kashan Ur Rehman — certificates.
Digital Marketing Exhibition
The Creative Institute, Korangi Crossing.
25–30 Day Self-Learning Sprint
9 areas — beginner to early-intermediate.
Tools I use
Hands-on across training and real projects.
ChatGPTPractical use
CanvaPractical use
CapCutPractical use
Meta Business SuitePractice
FacebookPractical use
InstagramPractical use
LinkedInPractical use
WordPressDeveloping
Google AnalyticsBasic practice
AI image & video toolsPractical use
How I work
Understand → create → publish → improve.
Research
Business, audience, offer, platform.
Strategy
Message, objective, deliverables.
Creation
Write, design, edit, refine.
Publishing
Right channel, right timing.
Performance Review
Read the signals, adjust next.
FAQ
Quick, honest answers.
What services do you offer?
Social Media Management, Social Media Marketing, Content Creation, Graphic & Social Media Post Designing, Short-Form Video Editing, AI Content Creation, Meta Ads Support, Website Design, Personal Branding Support, and Content Planning & Strategy — see the Services section for details on each.
How can I hire you for a project?
Reach out on WhatsApp, by email, or through the contact form below. We will discuss your requirements and agree on the scope before any work begins.
How do you price your work?
Pricing depends on the project's scope and requirements — there are no fixed rates. Send your project details and I will reply with a quote.
How long does a typical project take?
Timelines depend on the scope of the work, and are agreed upfront before the project starts.
Do you work with clients outside Pakistan?
Yes — I am open to discussing projects with clients anywhere. Get in touch and we will talk through your requirements.
Can I see examples of your work?
Yes — the Work section shows my real practice projects and creative work, including client projects for Saeed Anwar and Diltaj & Brothers.
Privacy Policy
The contact form collects your name, email and project details solely to respond to your inquiry. Your information is never sold or shared with third parties. To request removal of your data, email basitanwar578@gmail.com.
Let’s work together
Send a short project brief — I’ll get back to you with next steps.